RÉSUMÉ / 2026

Pasquale LoRe

Pasquale LoRe

Creative Direction · Art Direction · Brand Strategy · Brand Design and Build · Experiential Marketing · Integrated Campaigns

Creative Direction · Art Direction · Brand Strategy · Brand Design and Build · Experiential Marketing · Integrated Campaigns

PROFESSIONAL SUMMARY

Creative Director with 20+ years of experience leading integrated campaigns for Fortune 500 brands, government organizations, and emerging companies. I turn complex marketing challenges into clear, compelling brand experiences across digital, social, print, experiential, video, and live events. Grounded in strategy, storytelling, and design, I lead teams from concept through execution while bringing new AI-powered tools into the workflow without losing craft or originality.

CAREER HIGHLIGHTS

20+ years of creative leadership Fortune 500 and public-sector campaigns Brands built from concept to launch Integrated work across digital, print, experiential and video Creative teams, production partners, and stakeholder alignment Budget planning, production oversight, and creative operations

CORE EXPERTISE

Creative Leadership · Creative Direction · Art Direction · Team Leadership · Creative Strategy · Brand Development · Integrated Campaigns · Experiential Marketing · Digital Marketing · Social Media · Advertising · Motion Design · Video Production · Visual Storytelling

TOOLS
Adobe Creative Suite · Figma · ChatGPT · Firefly · Canva AI

CURRENT ROLE

Creative Director
Brand & Mortar · 2019—Present

Lead creative strategy and campaign development across digital, social, print, branding, and experiential channels. Build brands from concept through launch; direct multidisciplinary teams and production partners; and present strategy to executive stakeholders while overseeing budgets, timelines, and delivery.

SELECTED CLIENTS
Hydro Ottawa · Envari · Beer Canada · Empire Communities · Hiboo Networks · Palmer’s · Greenfield Global

EARLIER EXPERIENCE

2011—2019

Creative Director
Immersion Media / Padulo X Experiential Marketing

Led national experiential campaigns and integrated marketing initiatives—shaping event design, installations, digital experiences, promotional campaigns, photography, video production, and creative workshops.

SELECTED CLIENTS Mercedes-Benz · Allstate · Hasbro · RBC · RE/MAX · Canada Soccer · The Home Depot · Dyson · Clairol · Drug Free Kids Canada · Treat Accessibly

2004—2011

Art Director
Marshall Fenn Communications

Developed integrated advertising campaigns across television, print, and digital media. Partnered with copywriters and account teams, directed photography and video shoots, commissioned talent, and managed production schedules and budgets.

SELECTED CLIENTS Mount Sinai Hospital · KPMG · Caesars Entertainment · Konami · Casino Rama

2001—2004

Art Director
Padulo Integrated

Supported senior creative teams across television, print, radio, and integrated campaign development—from concept and design through production and national rollout.

SELECTED CLIENTS The Bay · Suzuki Canada · Simmons Canada · Casino Niagara · Toronto Hydro

EDUCATION

Humber College
Graduate Diploma — Advertising & Graphic Design
Post-Graduate Certificate — Electronic Publishing

SELECTED CLIENTS

Mercedes-Benz · Allstate · Hasbro · Hydro Ottawa · Mount Sinai Hospital · Caesars Entertainment · Canada Soccer · Beer Canada · The Home Depot · KPMG · RBC · RE/MAX · Dyson

PORTFOLIO

See the work.
Start a conversation.

See the work.
Start a conversation.

Portfolio and LinkedIn are available on request. For creative direction, brand development, or integrated campaign leadership, get in touch.

© 2026 PASQUALE LORE · TORONTO

CREATIVE LEAD