Community-minded creative with a hopeful sports-language rhythm, built around care, access and the feeling of showing up for the next generation.
Better living
Two home innovations with a lighter footprint: Noze makes invisible air quality visible with diagnostic tech, while FoodCycler turns everyday food scraps into nutrient-rich fertilizer for plants.
Co-created to make trick-or-treating more accessible for kids with disabilities. I designed the symbol and signage that became the centrepiece of a neighbourhood idea which became a grassroots movement now recognized nationally.
Watch the CBC segment
A public-awareness campaign about proper unused pill disposal, turning a household action into a clear act of care for kids and communities.
Hasbrohouse
A Toronto home transformed into an immersive Hasbro play experience, with each room bringing a different toy world to life through themed activities, installations and moments of discovery for children.
smart Battle for the lawn
We developed the concept and video for a Smart City initiative, bringing a shortlist of Canada’s winning ideas for cleaner, more livable cities to life.
TV / print
EXPERIENTIAL
BRAND / ENERGY
Envari Energy Solutions helps businesses and building owners in southern Ontario and across North America move toward a cleaner, more efficient energy future. I helped shape the brand for that next chapter. Developing a new brand identity, visual language and voice that made the company feel as innovative as the solutions it delivers.
THE WORK
I developed the Envari brand from the ground up, including the logo, visual identity, brand guidelines and creative direction. The goal was to create a modern, confident brand that could make complex energy solutions feel more accessible, while positioning Envari as a forward-thinking leader in the transition to cleaner energy. The identity then came to life across digital and social campaigns, using a mix of smart messaging, visual storytelling and a little personality to make the brand more approachable and engaging.
CAMPAIGN CREATIVE samples
THE IMPACT
The creative and content strategy helped build a stronger, more recognizable presence for Envari and expand engagement with new audiences.
2.5X
Audience growth
+20%
Engagement rate
+100%
First-time site visitors
MY ROLE
Creative Direction · Art Direction · Design · Brand Identity · Brand Strategy · Campaign Development · Social Creative