01 — INTRODUCTION
TORONTO, ON
Pasquale
LoRe
Creative Director · Art Director · Brand Design Lead
VIEW SELECTED WORK
EXECUTIVE SUMMARY
20+ YEARS OF CREATIVE LEADERSHIP
Creative Director with more than 20 years of experience leading award-worthy integrated marketing campaigns, brand development initiatives, and experiential activations for global brands, public-sector organizations, and leading agencies. Proven ability to translate business objectives into compelling creative strategies that drive audience engagement, strengthen brand identity and deliver measurable results.
Experienced in leading multidisciplinary creative teams from concept through execution across advertising, digital, experiential, social media, print, environmental design, video, and integrated marketing. Trusted partner to executive stakeholders and clients, with extensive experience presenting creative solutions, managing production, directing photo and video shoots, mentoring designers and overseeing project delivery.
PRACTICE / 2026
Strategic thinking, hands-on execution and AI-assisted creative workflows used to deliver innovative work efficiently without compromising exceptional design standards.
WHAT I CARE ABOUT
02
I love creating quality work that has impact. I bring sensitivity and compassion to everything I do.
I co-created Treat Accessibly, an initiative making trick-or-treating more accessible for kids with disabilities. I designed the symbol and signage that became the centerpiece of the movement. What began as a neighbourhood idea has grown into a national initiative over the past five years. It's now gaining recognition within the Canadian House of Commons.
CBC NATIONAL NEWS — ORIGINAL DESIGN STORY
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